Marketing is not sales, and it encompasses so much! You may have heard of the 4 Ps of Marketing: Product, Price, Place and Promotion.
Sometimes another three Ps are added giving the 7 Ps of Marketing:
Business Queensland has a good breakdown on these points on their website.
A marketing plan will usually include:
If you are unsure about creating a plan you can talk to a marketing consultant or get training on specific areas you feel you need.
Click here to download a printable pdf of this list.
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